OUR STORY
Russian/Italian designer Natalia Picariello founded her brand in Moscow in 2001. Her focus was on innovative design to create a lighter, more chic approach to fur and leather clothing. She also accepted private commissions for tailor-made coats, costumes and dresses.
In 2011 Natalia expanded her brand to the U.K. market, shifting its focus to dresses, jackets and coats made from the finest Italian fabrics.
In 2016, NPicariello opened its first shop in Hampstead in London and in November, 2020 moved to its current location at 160 Kensington Church Street. The shop features carefully selected Italian and European brands, including accessories, shoes and hats.
NPicariello also sells extensively via its website backed by social media exposure.